Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
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The numbers, without the name badge.
Six campaigns across five markets. What we were asked to move, what we did about it, and where it landed, with the sector, the channel mix and the timeframe against every one.
The book
Blended across every account.
Not a best case. The average of everything we currently run.
Time spent on optimisation
By campaign
Individual results.
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.
Catalogue-driven dynamic creative across programmatic display, so each visitor saw the products they had actually browsed.
Form-abandonment retargeting plus a Google Ads restructure that optimised toward contactable leads rather than form submissions.
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