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The numbers, without the name badge.

Six campaigns across five markets. What we were asked to move, what we did about it, and where it landed, with the sector, the channel mix and the timeframe against every one.

The book

Blended across every account.

Not a best case. The average of everything we currently run.

Blended return on ad spend First 12 months, indexed
Return on ad spend
Month 01 Month 06 Month 12

Time spent on optimisation

Blended cost per acquisition -18.4%
Blended return on ad spend 4.1x
Qualified conversions / month 4,120
Client retention 91%
Median time to first conversion 9 days

By campaign

Individual results.

E-commerce / fashion · United Kingdom
+340% ROAS
4 months

Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.

United Kingdom 4 months E-commerce / fashion
Read the full study: E-commerce in the United Kingdom
SaaS / B2B · United States
-52% cost per lead
6 months

Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.

United States 6 months SaaS / B2B
Read the full study: SaaS in the United States
Travel / OTA · United Arab Emirates
4.8x ROAS
5 months

Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.

United Arab Emirates 5 months Travel / OTA
Read the full study: Travel in the Gulf
Insurance · India
-38% cost per quote
3 months

Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.

India 3 months Insurance
Read the full study: Insurance in India
E-commerce / home · United States
6.1x ROAS
7 months

Catalogue-driven dynamic creative across programmatic display, so each visitor saw the products they had actually browsed.

United States 7 months E-commerce / home
Read the full study: E-commerce in the United States
Lead-gen · Australia
-44% cost per lead
5 months

Form-abandonment retargeting plus a Google Ads restructure that optimised toward contactable leads rather than form submissions.

Australia 5 months Lead-gen
Read the full study: Lead generation in Australia

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