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SaaS & B2B
Trial signups are cheap. Trials that convert to paid are not, and most paid media optimises for the wrong one.
What we are measured on
Cost per qualified leadTrial-to-paid ratePayback period
What we do about it
Trial signups are cheap. Trials that convert to paid are not, and most paid media optimises for the wrong one. We buy against the conversion, not the click, so the budget follows the buyers who actually complete.
How we are measured
On cost per qualified lead, trial-to-paid rate, payback period. Agreed before anything goes live.
Tell us the target you need to hit.
Send your sector, your market and the cost per acquisition you need. We come back with a media plan and a number we are willing to be measured against.