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Travel in the Gulf

Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.

4.8x ROAS
United Arab Emirates
5 months
 
Travel / OTA
 
United Arab Emirates
 

The situation

What we walked into.

Booking abandonment on flight and hotel search runs higher than any other online category. Buyers were comparing for days and booking elsewhere.

What we did

The approach.

Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.

Market United Arab Emirates
Timeframe 5 months
Sector Travel / OTA
Result 4.8x ROAS

The outcome

What happened.

4.8x ROAS

Return on ad spend settled near five times, with recovered bookings tracked to the original search.

Travel / OTA · United Arab Emirates

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