Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
The situation
What we walked into.
Booking abandonment on flight and hotel search runs higher than any other online category. Buyers were comparing for days and booking elsewhere.
What we did
The approach.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
The outcome
What happened.
Return on ad spend settled near five times, with recovered bookings tracked to the original search.
Travel / OTA · United Arab EmiratesMore
Other campaigns.
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.
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