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Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
The situation
A fashion retailer was paying to reacquire buyers it already had. Cart abandonment sat well above the category average and the existing display spend was buying impressions rather than returns.
What we did
Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
The outcome
Return on ad spend more than tripled within four months, with the same monthly budget.
E-commerce / fashion · United KingdomMore
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.
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