The situation
A B2B software company was paying for trial signups that never activated. Volume looked healthy; the sales team could not close any of it.
What we did
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
The outcome
Cost per qualified lead halved, and the share of trials reaching a sales call rose.
SaaS / B2B · United StatesMore
Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.
Get started
Tell us the sector and the target. We'll tell you whether it's achievable before you commit a budget.