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Finance & insurance
Quote abandonment is where the margin goes. The buyer is qualified, interested, and one form field from leaving.
What we are measured on
Cost per funded accountQuote completion rate
What we do about it
Quote abandonment is where the margin goes. The buyer is qualified, interested, and one form field from leaving. We buy against the conversion, not the click, so the budget follows the buyers who actually complete.
How we are measured
On cost per funded account, quote completion rate. Agreed before anything goes live.
Tell us the target you need to hit.
Send your sector, your market and the cost per acquisition you need. We come back with a media plan and a number we are willing to be measured against.