The situation
Lead volume was not the problem. The share of leads the sales team could actually contact was.
What we did
Form-abandonment retargeting plus a Google Ads restructure that optimised toward contactable leads rather than form submissions.
The outcome
Cost per contactable lead fell by nearly half, with volume held flat.
Lead-gen · AustraliaMore
Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
Get started
Tell us the sector and the target. We'll tell you whether it's achievable before you commit a budget.