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Flight and hotel search has the highest abandonment rate of any online category. Buyers compare for days before booking.
of travel bookings are abandoned before payment
Source: SaleCycle, travel sector benchmarkWhat we do about it
Retargeting is the highest-return play in this sector because the intent already exists: the buyer has told you what they want and then left. Everything else is more expensive.
We layer that with paid search, paid social and programmatic where it makes the target cheaper to hit, and we report all of it into one attribution model.
What we're measured on
How we run it here
Generic retargeting underperforms in every sector for different reasons. These are the specific things we do in Travel & OTA.
Results
Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Flight and hotel search has the highest abandonment rate of any online category. Buyers compare for days before booking. We buy against the conversion, not the click, so the budget follows the buyers who actually complete.
On ROAS, cost per booking and look-to-book rate. Agreed before anything goes live.
Get started
Send it over with your market and we'll tell you if it's achievable.