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Travel & OTA
Flight and hotel search has the highest abandonment rate of any online category. Buyers compare for days before booking.
81.7%
of travel bookings are abandoned before payment
SaleCycle, travel sector benchmarkWhat we are measured on
ROASCost per bookingLook-to-book rate
What we do about it
Flight and hotel search has the highest abandonment rate of any online category. Buyers compare for days before booking. We buy against the conversion, not the click, so the budget follows the buyers who actually complete.
How we are measured
On roas, cost per booking, look-to-book rate. Agreed before anything goes live.
Tell us the target you need to hit.
Send your sector, your market and the cost per acquisition you need. We come back with a media plan and a number we are willing to be measured against.