Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
The situation
What we walked into.
A homeware brand had a large catalogue and a small team, and was promoting the same twenty products to everyone.
What we did
The approach.
Catalogue-driven dynamic creative across programmatic display, so each visitor saw the products they had actually browsed.
The outcome
What happened.
Return on ad spend reached six times, driven by the long tail of the catalogue rather than the bestsellers.
E-commerce / home · United StatesMore
Other campaigns.
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
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