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E-commerce in the United States

Catalogue-driven dynamic creative across programmatic display, so each visitor saw the products they had actually browsed.

6.1x ROAS
United States
7 months
 
E-commerce / home
 
United States
 

The situation

What we walked into.

A homeware brand had a large catalogue and a small team, and was promoting the same twenty products to everyone.

What we did

The approach.

Catalogue-driven dynamic creative across programmatic display, so each visitor saw the products they had actually browsed.

Market United States
Timeframe 7 months
Sector E-commerce / home
Result 6.1x ROAS

The outcome

What happened.

6.1x ROAS

Return on ad spend reached six times, driven by the long tail of the catalogue rather than the bestsellers.

E-commerce / home · United States

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