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On performance. Depending on the campaign that is a cost per acquisition, a cost per lead, or a share of revenue. You agree the target with us before anything goes live, and that number is what we are measured against.

There is no retainer and no percentage-of-media markup, so we do not earn more by spending more of your budget.

We start every account on a capped test budget rather than a long commitment, so the first spend is deliberately small. The floor depends on the market and the vertical — competitive Western search markets need more room to find signal than an emerging market does.

Tell us the market and the target and we will tell you the realistic minimum, or tell you it is not viable.

Typically within days of tracking being in place. There is no platform migration and nothing for your team to rebuild — we work alongside whatever you already run.

On a pure performance arrangement, you do not pay for conversions that do not happen. Where a campaign is partly fee-based we agree in advance what a miss means before the campaign starts, not after.

No. We buy alongside your existing setup. If you already have an agency or an in-house team running part of the mix, we work with them rather than replacing them.

You do. Accounts are held in your name wherever the platform allows it, and the conversion data is yours to take with you if we stop working together.

The UK, Europe and North America; South Asia; the Middle East; Southeast Asia; and Australia. We would rather tell you a market is thin for your vertical than take the budget and underdeliver.

Yes, and we would prefer it. There is no separate sales team — the person you talk to before signing is the person buying your media afterwards.