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Most performance agencies resell someone else's platform and add a margin. We operate our own demand-side platform, which is why we can price on outcomes at all.
What that changes
Control over the four things that move CPA.
When you buy through a reseller, the bidding logic is a black box and the supply is whatever the vendor has to sell. We control targeting, supply, bidding and data, and tune all four to your target rather than to someone else's margin.
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Real-time biddingBid decisions made in under 50 milliseconds against your conversion target.
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Behavioural segmentationAudiences built from on-site behaviour, not third-party lists.
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Server-side trackingConversion data that survives ad-blockers and cookie loss.
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Cross-device identityA buyer who browses on mobile and converts on desktop is one person, counted once.
Most performance agencies resell someone else’s platform and add a margin. We operate our own demand-side platform, which means we control the targeting, the supply, the bidding logic and the data — and we tune all four to your cost per acquisition rather than to a vendor’s take rate.
What that changes
Control over the four things that move CPA.
When you buy through a reseller, the bidding logic is a black box and the supply is whatever the vendor has contracted. When you own the stack, both are variables you can tune per campaign.
It also means your conversion data stays in one system rather than being reconciled across four dashboards that each claim the same sale.
Measurement
One attribution model, not five.
Every channel we run reports into the same model, so a conversion is counted once and credited correctly. You see the same numbers we do, live.
Server-side tracking
Conversion events sent server to server, so they survive ad-blockers, cookie loss and browser restrictions.
Deduplicated conversions
When retargeting and paid social both touch the same buyer, the sale is attributed once — not claimed twice.
Live dashboard
Spend, conversions and cost per acquisition by channel, updated continuously rather than emailed weekly.
Tell us the target you need to hit.
Send your sector, your market and the cost per acquisition you need. We come back with a media plan and a number we are willing to be measured against.