01
Server-side tracking
Conversions are recorded on your server, not guessed from a browser that may have blocked the pixel.
Home / Technology
We don't rent the retargeting stack. We run it.
Most performance agencies resell someone else's platform and add a margin. We operate our own demand-side platform, which is why we can price on outcomes at all.
What that changes
Control over the four things that move CPA.
When you buy through a reseller, the bidding logic is a black box and the supply is whatever the vendor has to sell. We control targeting, supply, bidding and data, and tune all four to your target rather than to someone else's margin.
- 01
Real-time biddingBid decisions made in under 50 milliseconds against your conversion target.
- 02
Behavioural segmentationAudiences built from on-site behaviour, not third-party lists.
- 03
Server-side trackingConversion data that survives ad-blockers and cookie loss.
- 04
Cross-device identityA buyer who browses on mobile and converts on desktop is one person, counted once.
Measurement
One attribution model, not five.
Every channel we run reports into the same model, so a conversion is counted once and credited correctly. You see the same numbers we do, live.
It also means your conversion data stays in one system rather than being reconciled across four dashboards that each claim the same sale.
02
One source of truth
Retargeting, paid search, paid social and programmatic all report into the same model, so the numbers reconcile.
03
Your data, your accounts
Accounts stay in your name and the conversion data is yours to take with you.
Get started
See it on your own traffic.
We'll run a capped test and show you the dashboard with your data in it.