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Insurance in India

Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.

-38% cost per quote
India
3 months
 
Insurance
 
India
 

The situation

What we walked into.

Quote abandonment was where the margin went. Buyers were qualified and interested, then left one form field from completing.

What we did

The approach.

Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.

Market India
Timeframe 3 months
Sector Insurance
Result -38% cost per quote

The outcome

What happened.

-38% cost per quote

Cost per completed quote fell by more than a third inside a quarter.

Insurance · India

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