Dynamic product retargeting layered onto the existing Meta activity, with server-side conversion tracking so the platform optimised against completed orders rather than add-to-carts.
The situation
What we walked into.
Quote abandonment was where the margin went. Buyers were qualified and interested, then left one form field from completing.
What we did
The approach.
Quote-abandonment retargeting with server-side conversion tracking, so spend followed the people who had already shown intent rather than chasing new traffic.
The outcome
What happened.
Cost per completed quote fell by more than a third inside a quarter.
Insurance · IndiaMore
Other campaigns.
Rebuilt the Google Ads account around qualified-lead value rather than signup count, and added trial-abandonment retargeting for people who started but did not finish.
Booking-abandonment retargeting across programmatic and Meta, with creative that carried the specific route and dates the visitor had searched.
Get started
Want this in your market?
Tell us the sector and the target. We'll tell you whether it's achievable before you commit a budget.